Internal Environment
A. Review of marketing goals and objectives
The goal of Prospecs,while launching in US, is to expand the brand Image and entrance to the evoked set of Americans in 2 years. In order to accomplish our goal, we set up three objectives. First, we will establish the distribution channels in United States. In US shoes industry, it is quite different structure comparing to one in
modern aluminum bottle design looks stylish in any light,
the UV technology reveals a surprise under black lights.
Position strongly
In 1864, exporting beer to France, Italy, Spain, Germany, and the Far East.
In 1914, export beer to the United States
Heineken continues to ship its beer into the U.S. market
even though it might be cheaper to produce it there.
Heineken recently b
market. Its strongholds are Europe and Northeast Asia. For example, it released internet mobile phone in early stage and even a special model ‘VERTU’ diamond decorated phone.
2.2.5 SERVICE
Nokia Care
As a customer service center, Nokia care helps customers to utilize Nokia’s product as much as possible. It successfully operates Nokia care line, Nokia care center, and Nokia authorize
international regimes still remain inflexible.
1) Common Assumptions
Both schools suppose a state, as a rational and unitary actor, is under an anarchic international system. Each state is responsible for establishing regimes, and those regimes are on the basis of reciprocal cooperation. In addition, regimes are empowered to promote international order. Therefore, both schools consider
order to avoid their squeezing and to acquire Iranian independent sovereignty against them.
However, Mossadeq was soon overthrown by the U.S and Great Britain-led operation. As a result, Iranian FP aimed at Pro-Americanism with the Pahlvi dynasty's restoration.
Since then, the Pahlvi dynasty launched so-called "the White Revolustion"(a westernization policy) in the name of modernizing Ira